{"product_id":"initio-parfums-wild-rush-edp","title":"Initio Parfums Wild Rush EDP","description":"\u003cp\u003eInitio Parfums Wild Rush EDP is an aromatic fougere that opens bright and green, then settles into a smooth, lavender-led heart over a soft woody base. It sits in the Supercharged collection beside Sugar Blast, and it wears clean, energetic and easy to like from the first spray to the dry-down.\u003c\/p\u003e\u003cul class=\"tickmark_blue\"\u003e\n\u003cli\u003eAromatic fougere character with a lavender-led heart\u003c\/li\u003e\n\u003cli\u003eLaunched in 2026 as part of the Supercharged collection\u003c\/li\u003e\n\u003cli\u003eSuits daytime, casual outings, and warm-weather wear\u003c\/li\u003e\n\u003cli\u003eEau de Parfum strength with steady projection\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWild Rush comes from Initio, the niche house known for bold, concentrated compositions, and it gives fougere lovers a modern take on a classic style. A good pick for anyone who wants a polished everyday fragrance with real character.\u003c\/p\u003e","brand":"Initio Parfums","offers":[{"title":"90ml","offer_id":67662525890692,"sku":"3701415905955","price":442.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0388\/7287\/5140\/files\/15417889259652_hero_fa5a8924d9ede06c0a1a.png?v=1792267671","url":"https:\/\/www.myperfumeshop.com\/products\/initio-parfums-wild-rush-edp","provider":"My Perfume Shop","version":"1.0","type":"link"}